Search Pinterest for book marketing ideas. It’s a treasure trove of inspiration. To start, simply type “book marketing” into the Pinterest search bar, and you’ll be greeted with a variety of visually appealing posts that are sure to spark ideas.
I’ve curated numerous Pinterest boards, including one dedicated solely to Book Marketing, featuring over a hundred pins. These pins cover a broad spectrum of topics such as book marketing plans, book launch tips, author branding, checklists, strategies, self-publishing tips, and much more.
Eye-Catching Listicles
One type of content that frequently catches my eye on Pinterest is the “listicle”—a blend of a list and an article. Some popular examples include “Five Things to Do Before Your Book Is Released,” “34 Strategic Ways to Use Pinterest to Market Your Book,” and “71 Ways to Promote and Market Your Book.”
These listicles often come with striking images that may link back to the original source online. However, some pins might only feature a graphic image (like a .jpg or .png) designed to grab your attention without a hyperlink.
Is the Book Marketing Article Up-to-Date?
When browsing Pinterest, it’s important to check if the content is current. Although Pinterest content is often evergreen, the landscape of book marketing evolves, and web pages can change over time.
For instance, I once saved a pin titled “Creating Your Author Brand: Our Three-Step Process,” but when I clicked on the low-resolution .jpg, it led to a “404 This Page Could Not Be Found” error. I reached out to the author, Pagan Malcom, who kindly responded. While she no longer had the original information, she generously created a new free training session that covered the topics from the old worksheets. Thanks, Pagan!
Also, keep in mind that some older book marketing articles may reference “CreateSpace,” which merged with KDP (Kindle Direct Publishing) in 2018.
Pinterest: The Evergreen Platform
Years ago, I attended a webinar with John Kremer, author of 1001 Ways to Market Your Books. He emphasized that Pinterest is an evergreen platform compared to other social media channels.
“Any post can be seen by all Pinterest viewers. It’s like a multimedia bulletin board. When people click on a pin’s URL to find out more, they act on it. The average pin is repinned 11 times.”
An article from Social Fixation highlights Pinterest’s longevity, stating, “Your content lives forever. Pins stay relevant and can gain traction months, even years later.”
Discover Valuable Tips
Pinterest is full of valuable information, and sometimes a single nugget is all you need to make a big impact. I often save articles that contain just one useful tip, which I then share with my author clients. Here are two examples:
In addition to finding book marketing ideas to share with my clients, I also use Pinterest to search for book cover inspiration and magazine photo ideas. I create boards for book covers, titles, and genres. The search results give me insight into competitors’ covers and what’s trending. Pinterest serves as a fantastic springboard—or sometimes a rabbit hole—for fresh ideas.
