Years ago, we had a wonderful opportunity to design a series of historic lapel pins for a Coca-Cola. This point-of-purchase promotion was an offer to collect all five commemorative “World Championship Pins” for only 99¢ with any Coca-Cola purchase. The project consisted of three elements: a counter card to be displayed at participating convenience stores; five individual pin designs; and a card (to affix the pin).
Design Requirements:
Each pin was to include: The year the championship was won, number of games won, opposing team, the Reds logo, and the Coke logo. That’s a lot of information to squeeze on a one-inch lapel pin! Another requirement was the number of colors—no more than five colors per pin. For example, the 1990 design used the maximum allowable colors: red, blue, white, green, and light brown. The lapel pin production method was similar to enamel cloisonné. Ink was poured into shapes or compartments, like an inlay. Thus, brass (or gold) was not an inlay color, but was used as an outline to separate the colors. My two favorites are 1940, which uses a vintage typeface, and the 1990 design with brooms.
Being big baseball fans, this was a very rewarding project for N-K. We loved the assignment, which proved to be very successful. Following this promotion, we were asked to design two other collectible pin sets.
To see other pin and logo designs, please view our portfolio. N-K is available to design your custom lapel pin.
