One of our clients engaged us to design a table runner and tabletop display for an upcoming health fair expo. The client provided the logo file and graphic standards that identified the corporate palette.I used the colors shown in the graphic standards in my layout. On screen, the colors looked great, but a computer is not a reliable way to check color. When my client approved the designs, I sent the files to the vendor and requested proofs to check colors.
When the proofs arrived, the colors were off on both project proofs — on fabric, the green was too yellow, the purple too dull.
To solve the problem, I requested a color chart printed on fabric and reviewed it with my client. We compared the color chart with the graphic standards, and picked the closest color matches. Then I reworked my files. The new color proofs looked great. My client was very pleased.
Why go through all this trouble? Quality control. N-K wants to get it right for you. Color is critical; it reinforces your brand. We insist on colors being precise. Your logo colors need to match your specific graphic standards when applied in any medium, whether it’s fabric, paper or web.
Lessons learned:
• Request color charts at the beginning of every project.
• Discuss your project with all vendors to achieve consistent colors.
• Always obtain a proof, a necessary precaution, and make adjustments if necessary.
To see more display designs and examples of our work, please click the portfolio link.
