Musings from N-K projects. How do you find a graphic designer? Review the portfolio, read client testimonials and blog posts.
I’m coaching my friend, Jeanette, as she takes on the challenge of writing and self-publishing her first book. Her project, Walk the Pilgrims’ Path: Sacred Steps of the Black Madonna Shrine and Grottos (Pacific, Missouri), is about a fascinating and niche topic. She wants to publish her ebook and distribute it online to help support the…
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If you’re self-publishing your book, you’ll need to open accounts with online companies such as IngramSpark, KDP, or others. Additionally, you might choose to buy your own ISBNs from Bowker (MyIdentifiers.com). Properly managing these accounts and ensuring consistent information is crucial to avoid potential headaches down the line. The Problem: Error Message Recently, one of…
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From Stock Images to AI-Generated Artwork Three book cover concepts created with stock images were presented to a first-time author. However, he was not satisfied with the initial designs. After reviewing the layouts, he envisioned a more specific concept. I directed him to several stock image websites to search for suitable visuals. Unfortunately, he couldn’t…
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Typos are frustrating and can easily slip through when you’re rushing or losing focus. Sometimes, even when you’re careful, missing or incorrect information from a client or colleague can lead to costly errors. Here’s a closer look at why typos happen, how they can go unnoticed, and strategies to prevent them. Dot Com or Dot…
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In a recent episode of Book Marketing Tips & Author Success, (Oct. 4) the importance of selecting the right vendor and avoiding costly mistakes came up, and the advice couldn’t be clearer: get it in writing. When hiring a designer or any other service provider, it’s essential to have clear terms upfront, ensuring both parties are on…
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What key components go on the back cover of your book? I recently saw a book cover diagram on Pinterest. It showed the back cover, spine and front cover with margins, and placement of elements. Overall, I agreed with the image. However, the diagram’s back cover repeated the book title, subtitle and author’s name. This…
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Search Pinterest for book marketing ideas. It’s a treasure trove of inspiration. To start, simply type “book marketing” into the Pinterest search bar, and you’ll be greeted with a variety of visually appealing posts that are sure to spark ideas. I’ve curated numerous Pinterest boards, including one dedicated solely to Book Marketing, featuring over a…
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Do you have an elevator pitch? Have you memorized it? Can you confidently deliver it when somebody asks, “What is your book about?” You may be thinking, of course, I know what my book is about. I wrote it. But that question isn’t as simple as it sounds. At a recent St. Louis Publisher’s Association…
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