It was Back to the Future when I found this list of ideas from 2004 on an old CD while I was looking for something else. Remember when Marty McFly travels back to 1955? Well, this blog post isn’t a flux capacitor, but the advice still holds true ten-plus years later. I bet you’re familiar with the following:
- First impressions mean a lot! (So true)
- Be consistent with your logo and all your marketing pieces. Have a unified image. (Emphasis on branding)
- Have a good understanding of your audience and your message. (Identify your target audience, and use personas—a profile that represents your target audience—to identify your customers.)
- Keep your message simple and clear. (Don’t confuse or frustrate your audience)
- Present yourself professionally. Use the best quality materials with the best resolution when printing.
(In person and online) - Readability (applies to all marketing materials).
— Is it easy to read? (Point size, font color, and leading are just the tip of the design iceberg)
— Is the typography professional? (If you don’t know, ask a designer for her honest opinion)
— Is it easy to find your contact information? (Make it easy for your audience to contact you.)
— Do your materials look like they were copied over and over, and the toner is too light? (Remember, this was 10 years ago.)
These two bullet points apply to prospective authors who are interested in self-publishing:
- Does your book cover visually convey and tell a story? Does the cover match your genre?
(Your book cover is the most important marketing tool you have) - An effective title, striking graphics, and interesting color combinations can create an attractive cover, which will help sell your book. (I still preach this message).
And this last point:
- Seek professional assistance with your design and production. A designer will create a distinguished look, image, and style to your product. (Amen)
As Marty McFly said: “Doc, about the future…” Well, looking back is fun! Which of the ideas from my old 2004 file are still valid? All of them! Let’s talk about your future marketing plans.
